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In 2021 I launched my own men's underwear and loungewear brand, 'DEN Loungewear'. 

I have led all product development, logistics, PR, social media and customer service activities. In its first year of trading DEN achieved sales of over £300,000 and has built a loyal following amongst its customers.

I learned so much along the way and have gathered a wealth of experience that can help make your start up a success.

-  get in touch - Here

Need some market intel ? A general review of the high street, key competitors or an online competition report ? New trend focuses and deep dives into pricing analysis, fabric analysis, country of origins etc ? 

For non UK businesses, I can save you travel costs by supplying you with regular trend updates on overall market sectors or more detailed reports as needed by your business. 

Should you need reporting on non UK markets, I am experienced in trend analysis for many major cities such as New York, LA, Miami, Amsterdam, Stockholm, Copenhagen, Paris, Berlin and Madrid and am available to travel if required. 

Do you have a clear understanding of your customer ? Do you know your competition ?  

Are you  embarking on a new project and need an outsiders sense check of your proposals or are you an established business in need of a review of your positioning in todays fast paced marketplace? 

Either way I can help bring clarity to your business and focus you on the right path to success. 

A strong buying strategy is an essential foundation of any successful business. I can assist with building your buying strategy whether you're a start up, a wholesale brand or a large retailer including:

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• Range review - Options and architecture
• Product phasing
• Pricing strategy
• Margin strategy
• Supplier and sourcing strategy
• Markdown and promotional strategy
• Opportunities and risk

Working in the world of fast fashion for many years means I can jump straight into your business and support you with trading needs such as ;

• analysing sales
• identifying bestsellers and fast tracking replenishment.
• reacting to new opportunities by adding additional styles to the range or booking repeat orders and developing move ons of successes
• managing risk through reviewing and adapting commitment, proposing markdown or promotional strategy

I am based in Brighton, England  and  work with clients worldwide on a freelance contract basis. I have a selection of business packages available but am flexible depending on your needs. All packages start with a free 30 min consultation