I have a proven history of project managing charitable campaigns with responsibility for product development, merchandising, charity partnership management and all aspects of campaign direction , styling , in store launches and social media activity.
Building Primarks first ever LGBT+ charity partnership into an all store global range has been a real labour of love.
Im incredibly proud to have been part of this project from its inception, creating the business strategy and heading up the product development and range selection across all buying departments.
Get in touch to discuss how I can help your business with charitable projects - Here!
Over the past three years I've had the amazing opportunity to work closely with two fantastic charities, raising over $450,000 for their work.
This video from the 2018 campaign was shot in the Primark Press Office in London and shows myself and the buying team presenting the charity collection to the Stonewall team for the very first time !
It was great to see their enthusiasm for the product we had developed and a fantastic opportunity to discuss the range in more detail with the team.
The 2019 collection saw the range launch in stores across the UK, Europe and the USA with a fantastic response across social media. Primark employees took part in Pride marches in Dublin and Boston and the collection raised $160,000 for ILGA World.
Find out more about the ILGA World partnership - Here !
Both the 2018 and 2019 ranges won the 'Contribution to the Local Community' Awards at Belfasts GNI Magazine annual award ceremony. GNI Magazine is Northern Ireland's largest LGBT+ community magazine and to win these wards was a very proud moment for myself and the whole team !
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